ADVERTISING.

Shannon News, 3 December 1929, Page 3

ADVERTISING.

THE VALUE OF NEWSPAPERS. The National Federation of British Meat- Traders’ Associations decided at their biennial meeting, held at Bath recently, to come into line with many other national bodies in the matter of advertising. They passed a resolution in favour of setting up a special department of the Federation to deal with advertising on a national scale, with a view to increasing the consumption of meat generally and the coarser parts of the carcase particular! v.

Alderman Major (Brighton), in moving the resolution, said that there were no longer the old-fashioned family orders for a 101 b. or 121 b joint of beef and a large leg of mutton. The bulk of meat consumed per head of the population to-day was much Jess. Other trades were pushing their products. The fruit trade had increased its.sales in one year by £5,000,000 after spending £IOO,OOO on advertising in the same or preceding year. The fish trade was also out to increase its sales, and thought nothing of takifig a whole page in a newspaper at £1250 a day. “Are we less able to spend money than other trades?” Alderman Major asked. “Of all the mediums of advertising I feel perfectly convinced that the one of paramount importance is the daily Press of this country.” It was claimed that for every shilling spent in British newspaper advertising they would get back £l. He felt certain that if the meat traders contri-

buted Ito an .advertising scheme it would pay them 100, 200 or 300 per cent..