IT PAYS TO ADVERTISE.
'Yon Must Use th. 3 Kev/spapcrs," Says Man Who Spends £300,000 a Year. Sir "William Veno, of <-ongh cure fame, paid a remarkable tribute to the power of newspaper advertising recently. After explaining'h'-.w ] ;e started without any eap'ta), -Sir WT'liam said that by the use of careful advertising lie built up bi's.burjinrps to such an extent that after thirty years lie was spending £321,000 a year on advertising Pra'tieally SO per cent, of that .-.urn was spent in newspapers. lie always put the newspapers first in the matter of advertising. "You must use the newspapers," he added, "because it is only in them that you can explain the detail-s of your gooids."
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https://paperspast.natlib.govt.nz/newspapers/SNEWS19291112.2.24
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Shannon News, 12 November 1929, Page 4
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116IT PAYS TO ADVERTISE. Shannon News, 12 November 1929, Page 4
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