BUYING A CAR

Shannon News, 29 July 1927, Page 1

BUYING A CAR

INDIVIDUAL TASTES. Why ia it that hundreds Of makes of car B are saleable in the world to-day? Pi-ice is big factor but it's not the biggest. The real reason probably ia thai in buying a car a person ex. presses hia or her personality. One cannot imagine a virile type of* man buying a "baby" model, whereas one does npt expect a girl in her teens to purchase, or have purchased for her, a heavy sedan while then; is a " baby " /nodcl on the market. The .snorting youth with sufficient money to buy a car does not select a tourer when there is smart ■• sports " on offer, and the uuiet and si-dale surhurbanitc does not choose the racing model which the " speed, ster" is so keen on owning. But one does not need pick out classes Of car to show thi s expression of personality. It is noticWble in the choico of makes* Two. cars may be placed side by side, both having the same qualities, the same price, and a similarity in design, yet one person will pick one, and another the other. Why? The only explanation seems to be that each person expressed his or her personality. And in this one finds the secret of motor-car sales. It is this multi. tude of differing personalities which creates a market for so many different makes of cars. In fact, one may go even further and say that it was thia which created so many makes of cars.