DANISH BUTTER INNOVATION.

Shannon News, 7 January 1927, Page 3

DANISH BUTTER INNOVATION.

MARKED WITH A DATE STAMP. LONDON, November 20. Some consternation has been shown by dealers in Danish butter owing to the fact that in future butter from Denmark will be marked with a date stamp. This will enable consumers to see whether the butter is fresh or has been kept in cold The dating is. the, result of a proposal adopted by a majority of Danish butter manufacturers, and is expected to be of great value to the industry. Buyers do not like the idea, since it will help to eliminate speculation which occurs even with Danish butter. Even though the great merit of the commodity is its freshness, there is a tendency among buyers to put it into cold store when prices are too low. As this lowers the quality the Danish manufacturers are naturally desirous of preventing it from happening. Their principle is to place it on the market for immediate sale and rake whatever the market price is. The suggestion has been made that the new system of marking with a date will further handicap the sale of New Zealand butter in the north of England. This is hardly likely. „ The two butters are in entirely different categories —the one fresh and the other subjected to cold storage. If the buyers in the north take to New Zealand butter they do so with their eyes open and because the lower price is worth considering, in spite of the fact that the butter is stored. What the Danish manufacturer's are aiming at is to ensure that all their butter is sold really fresh, and not as fresh when it has really been stored.