ADVERTISING NEW ZEALAND.

Shannon News, 18 September 1925, Page 4

ADVERTISING NEW ZEALAND.

PUBLICITY DURING FLEET'S .VISIT

The Hon. G. J. Anderson, Minister in Charge <6ii publicity, has forwarded the following repor.c on publicity effected during the visit of the Fleet: "Publicity work in conneetion with the recent visit pf the American Fleet commenced at Honoluiui to which port was despatched prior to their departure for Australia same hundreds of advance copies of various publications dealing with New Zealand. -As the majority of the ships were fitted with cinema projectors a comprehensive programme of film comprising' 50,000 ft of the best selected pictures obtained during the last two vears was forwarded for showing during the voyage to Australia and New Zealand. Enquiries, among the officers, of the Fleet on its arrival elicited the fact that the'film was highly appreciated by all ranks. In addition a great deal of information concerning the /ports of call to he visited by ships of the Fleet together with 2000 maps of Wellington and. Auckland cities specially printed for the purpose were forwarded for inclusion in publications issued by the printing divisions of the Fleet. On the arrival of the Fleet m Melbourne and Sydney, two consignments of 3500 selected publications conveying all ■manner of, information about the Dominion was distributed among the ships., On the arrival of the Fleet m NewZealand over 30,000 copies of various publications, ranging from those describing the various tourist attractions, to farming and industrial subjects, were issued o all ranks. The special souvenir booklet prepared for the occasion proved most popular, no less than 20,000 copies toeing taken, practically exhausting the whole edition. Two presentation albums beautifully bound by the Printing Office and containing the best photographic gems of the Publicity Office collection were presented to Admirals Coontz and Robinson respectively while twelve smaller albums were presented to Commanders and Captains of the Fleet. Other officers received selected sets of photographs,, copies of the bistiary of the wars in New Zealand, and the Official Year Book, together with a number of presentation volumes All manner of information was ■available'at the bureau ranging from railway and steamer time-tables to tram and taxi fares and the tariffs of the various hotels and boarding establishments in the city. Officers of the battleship "Pennsylvania' showed their appreciation of the bureau by recruesting to be allowed to take back to America with them the. welcome sign placed above the shed entrance depicting sailors of the Fleet being greeted on landing by a stalwart figure representing New Zealand under the caption, ''Welcome, O Cousin.Their request was granted. The greater majority of the publications taken by the personnel of the Heet were posted to friends in the United States. Over 40,000 selected photographs were eagerly bought up at the Bureau. , , One of the most important leatures of the visit from a publicity standpoint is the fact that representatives of the various big film organisations in the United States, together with Government and Naval Publicity men who visited the Publicity Office have arranged to keep clos% in .touch-with the New Zealand Office in the future They intend making the fullest use of material provided for them during their visit and will make special features of it in the various big newspapers and publishing houses which they represent in .America. From this standpoint alone the effect made by the Government will have important and far-reaching results. Total publications issued during the visit, 59,500. •Photographs distributed, 5130.

Cinema film presented to Fleet, 50,000 feet. In addition to the above, several thousand names and addresses of persons in America were left at the Bureau at Wellington and Auckland to wham booklets are being sent forward by the Publicity Office."