NEWSPAPER ADVERTISING.

Shannon News, 23 September 1924, Page 3

NEWSPAPER ADVERTISING.

MOST POPULAR MEDIUM. That newspaper advertising is by far the most popular form oi; publicity in New Zealand was proved recently by an investigation .conducted by the Charles Haines Advertising Agency, Ltd., Qf Auckland, Wellington, .UMUstchurcli and Dunedin. A questionnaire was sent to hundreds oi business, houses right throughout New Zealand' seeking the relative lvalue oi different media according to the ual experiences of substantial '.adversers. An analysis of the replies < showed that no less than 95 per cent, of New Zealand publicists prefer newspapers above ajl other 1 methods of advertising and, of.*tha.t number, 86 per cent. prefer daily (newjspapers. These practical conclusions,. of course, simply support the principles that have long since been discovered in this country although they are probably not known to tlie great hulk of the general public. -> Not only is newspaper advertising the most popular medium of publicity .but it is .also the most effective and economical—4n New Zealand at any .rate. In this Dominion there is roughly one newspaper to every 7000 men, women and children of the population. This is a world's record, as a comparison with other countries illustrates. New Zealanders are the greatest newspaper-readers on the face of file Globe.