ADVERTISING NEW ZEALAND.

Shannon News, 13 June 1924, Page 2

ADVERTISING NEW ZEALAND.

It will, no doubt, be of interest to our readers to learn wliat assistance can be obtained in 'respect to the above by the friendly co-operation of other countries. It is well-known that Hawaii is a great tourist resort and is visited annually by thousands upon thousands of Americans, besides Australians, New Zealanders, and. people from the, Orient, it is very interesting to notice in recent exchanges from Honolulu, that the Hawaii Tourist Bureau, engaged mainly in directing attention to the tourist resorts of Hawaii, is giving on. Monday afternoons a moving picture entertainment depicting scenery and the attractions of New Zealand. Tbe slides were furnished to the Hawaii Tourist Bureau by the Government Tourist Office of New Zealand, as a result of a trip made to New Zealand a few mouths back by Mr George T. Armitagc, the live secretary of the Hawaii Tourist Bureau. Mr Armitage when he visited New Zealand, was surprised to note the little advertising done overseas, and he undertook to see that all American visitors to Honolulu should receive booklets and other matter relating to New Zealand. He was of the opinion that. this, action on his part would mean a.greater influx of American touristsvin New Zealand, to whom, at present, New Zealand is very little known through