ADVERTISED PRODUCTS.
THE PUBLIC DEMAND THEM. ' If you doubt that advertising pays, these figures- sent out by the National Retailers' Association should help to j convince you that it really does:—■ I Two similar articles were placed on sale at the same price. . One was advertised. '■'■'' '.-.': 87.6 times. the customer bought the advertised article. 3:6 times trie customer bought the unadvertised article. 8.8. times the customer had no preference. ' ' : Two similar articles were placed on sole sale at another time; one was advertised and sold at a higher price than the other. 60.6 times the customer hought the advertised article. 24.2 times the customer bought the unadvertised article. 15.2 times the customer had no preference. 'The test was made not in one community'-- alone, but in representative communities, and by reputable g-< cers 'throughout the country. The figures furnish pretty ecu elusive proof.—Fourth Estate.
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https://paperspast.natlib.govt.nz/newspapers/SNEWS19231218.2.14
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Shannon News, 18 December 1923, Page 3
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144ADVERTISED PRODUCTS. Shannon News, 18 December 1923, Page 3
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