THE FABLE OF TUT.

Shannon News, 10 April 1923, Page 2

THE FABLE OF TUT.

i Three thousand years ago lived an j Egyptian King named Tut-Ankh-i Amen. It sounded like a Stutter, and the Gang at the Luxor Golf Club called him “ Tut.” When Tut reached the Cake Eater age and got his hair plastered back right—he died. Dying was one of the leading Egyptian in-door sports and Tut’s death was a major event. They slipped him into a swell tomb in the valley of the Kings. Three thousand years later a party of snoopers dug Tut’s tomb and all the junk buried with him. The advertising men took charge of Tut and in a few weeks have given him a rep. which makes Charlie Chaplin’s! “Doug’s” and M. “ Day-by-Day ” Coue’s look like a last year’s almanac in comparison. Dead for 3000 years ! Lost ! Forgotten ! Then. Bang ! Advertised—and a whole woi'ld hollers for more news of Tut! If advertising can thus put life into at dead one—what can’t it do for a live one ? For a live business ?—for your business ? They could have dug up a hundred Tuts in the desert and if they had kept the good news to themselves—only a few bald-headed historians would have ever known it. You can have the best merchandise in the world. But if the world does * not get to know about it—-the business will sleeiS along peacefully. Remember Tut!