ADVERTISING.
WAY TO CHEAPEN GOODS. Speaking on the value of advert!?.- _ ing at the Britisli Music Industries Convention at Blackpool, Mr M. LRicketts, a London delegate, said there was a popular misconception that the consumer had to pay for advertisements. The fact was that advertising not only paid for itself but after doing that enabled goods to be sold mori cheaply because of the increased demand. Advertising was the easiest and cheapest way to sell goods. But the advertisers’ promises must, he Rdj. filled. ' ■ ' ‘
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https://paperspast.natlib.govt.nz/newspapers/SNEWS19220901.2.12
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Shannon News, 1 September 1922, Page 3
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84ADVERTISING. Shannon News, 1 September 1922, Page 3
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