THE USES OF ADVERTISEMENT.

Shannon News, 28 June 1921, Page 1

THE USES OF ADVERTISEMENT.

Did you expect the whole town to patronise your business because your advertisement-was printed? If an advertisement helps to maintain your business and. lets the public know you are still in business, it is worth something surely. Did you ever See a big retail business successfully conducted without advertising?. You may give gs another reason for not advertising that people don’t read ids. . . You might as well say that people don’t wear clothes. You wear clothes because you have got to. Your clothes are there and you know they are “there, but you don’t give them all your attention. Still you are sub-consciously impressed by them. You, and everyone else, read advertisements for the same reason. You can’t help reading them. You read them without -wanting to read them, and you are sub consciously impressed by good advertising. (The only ads. /that are not read are those not worth* while. One of the best reasons for advertising is that it is a guarantee of substantial business character. When a business advertises all the time, the public concludes that it must have the gpods to back up their advertising, or they could not afford to keep it up. Is your business worth while? If it is advertise it. J - -