COLONIES AND DOMINIONS

Rotorua Morning Post, Volume 3, Issue 691, 17 November 1933, Page 4

COLONIES AND DOMINIONS

In an editorial article in which the ending of the Empire Marketing Board is deplored, the London Times remarks: — "One moral emerges plainjy from the whole story, that the colonies have suffered eclipse, alike in the popular and in the official mipd, because of the presence of the Dominions in the same political system. The visitor to Holland who notes the pride and interest of the Dutch in their East Indian Empire and contrasts it with English ignorance of Malaya must admit that the English colonies are squeezed out of the picture largely because the Empire has come to stand, first and foremost, for the eountries Lqttled froip Greqt Br^tqin. Yet the colonies, with their 60,000,-

000 people, . represent the real Imperial task of this generation. They are still undeveloped, their products do not compete with what we grow here, and they need a secure and growing market f ostered by educational p.ublicity in proportion as their resources are small. In response to the Buy British campaign of the E.M.B. there has grown up the practice of holding Empire shopping weeks in many colonies. That is one sign of the will to reciprocate which is so vigorously alive in the colonies. But the initiative must rest with this country; in publicity, in marketing and in research much may yet be retrieved, and the history of the E.M.B. shows by what methods and at how little cost the work of building markets may be done."