SURPRISE VISIT

Rotorua Morning Post, Volume 3, Issue 638, 16 September 1933, Page 6

SURPRISE VISIT

H.R.H. PRINCE GEORGE VISITS" BERLEI HOUSE LONDON Imagine yourself as one of the major executiv-es of an organisation, suddenly being inf ormed that Royalty was awaiting without, to be conducted through the concern on a tour of inspection. No warning! No preparation! From (Elngland comes -news that this is axectly what happened to Miss Mary Craven, director and designer for Berlei (U.K.), Ltd., Regent Street London, when Prince George honoured the company with a ■ surprise visit recently. Naturally, everyone wias tremendously excited to receive unexpectedly such an exalted visitor. His Royal Highness, who display ed a very deep interest in the different phases of corsetry production, was particularly imprtssed by the Berlei Type Indicator, which has revqlutionised and simplified corsetry design and fitting by plaeing both on a truly scientific basis. Prince George also expressed very great pleasure in the fact that the organisation was an Empire one, developing and securing in England a trade which for so long had. been going abroad. Though one of the youngest eorsethy ftrms in Engjand, Berlei (U.K.) Ltd., has in the four years of its existence, created a foremost position for itself in the corset manufacturing industry. Like' its associate companies, it caters for the highest class trade, and the ever-growing- appreciation for the design, workmani ship and quality of its creations in the British Isles, predicts a popularity there for the brand as outstanding as that enjoyed by Berlei in other parts of the world, where the name Berlei and. Figure Beauty are now synonymous.