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Rotorua Morning Post, Volume 3, Issue 618, 24 August 1933, Page 2

Sehoolboys are smoking 50 per cent. more cigarettes than they did ten years ago, according to a Christchurch schoolmaster. And schoolgirls, too, are doing- ditto ditto, it seems. So are young men. But older men, as a rule prefer the pipe. Generally speaking they have no more use for the cigarette than a vegetarian has for a grilled stake, especially if they happen to be veteran smokers. And since the slump hit New Zealand, there has been, so the tobacconists say, an increased demand for pipes, with of course, a coresponding demand for pipe tobacco — especially the New Zealand. The marked -preference for this tobacco exhibited by so many smokers is easily explained. Firstly the flavour and bouquet are exceptionally fine; seconly, owing to the trifling quantity of nicotine it contains it is extraordinarily pure. The toasting of the leaf does it! You can smoke any of the 1'our brands Riverhead Gold, Navy Cut No. 3 (Bulldog) Cavendish and Cut Plug No. 10 (Bullshead), with absolute impunity. There is no other tobacco on the market of which this can be said.