Page 2 Advertisements Column 4

Rotorua Morning Post, Volume 2, Issue 562, 20 June 1933, Page 2

Ihe . . . OPEN RO AD " , ■ •» ' ''Y- ..'••• Y • ... • ' . £ - Suppose you eame suddenly upon two roads— one .straight,- welRtrodden,. the other thin and twisting off into growth.' If you didn't want to arriye a| any pkpeirf particular, ydii miglit cioose the latter; but not otherwise. : Before you,oas a buyer, run two roach One is . the r'oad of knowledge of aii advertised product. Thousands use it There' s no mystery about it, no doubt- ' ing, ' nothing hidden. It leads . the way definitely to a lountain peh, a floor wax, a tooth paste that will give you satisfaction. When you use an advertisement, you use an open road. When you don't use - .adveriisetnente, i « • t , ./ you go the doubtful road, You lidve only a hazy knowledge of the product ^ahead. No tradeinark or-name to de-. j pend upon or guide you. The result may or may not be worth the eifort. You don't know. :j ti Read the advertisements. Anything wide-' j ly advertised — breakfast food, hammer, face crearn — has proved ltself good by I advertising. Advertisements put you on the I open road to satisfaction. I

\ Q * ''-'.J n.9 THE BS] s V ' " : 1" '• ■ » ■ 1 — — ■ ■TTirfflif-f ■ * — ^ l "Fresh firom the Ckum Every Day'' j L. EWERT, Rotorua R epresentative. extra nourishmcnt that/ bournvilleI COCOA Sivesj NbW iS the tiirie t© h^lp yOttr childreri to keep cledr of 'co^^ ^ Tlie right help is extra nourishment, which should b'6 carefiilly se high energy value. That is why.Bourhville Cocoa is used by amiet | explorers; every ounce of Itheir food must telL Bourriv'iire is_me chocolaty flavour — and cocoa is the most economical . food-arffiK y Made by Gadbury in the- Facte»y in 4 Garden. * ' HALF ACUPOF RICH FULL CilE'AM MILK IN jEVER? 3d. CADBURY'S MILK CHOCOLATV ■