BIG UNDERTAKING
LONDON TIMES ADOPT NEW STYLE OF TYPE MAKING NEWSPAPER HISTORY. London, Tuesday. "The Times" has made newspaper history by introducing throughout a "New Roman" face of type, involving one of the biggest newspaper undertakings on record. Over two years have been devoted to designing and cutting the characters, requiring 320,000 new matrices. No detail has been overlooked. The title pieoe becomes Roman; signboards all over the country have similarly bee naltered, and the legend under the great clock of the "Times" building has been changed. British labour and Empire materials have been used throughout. "We have not discarded the old type because it compiared unfavourably with that of oth'er newspapers," says "The Times" in a leading article, JTrat because it lagged behind the best in modern craftsmanship. Everything freakish has diligently been eschewed, 'and design has healthily been subordiated to the strict purposes of aiding the eye."
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https://paperspast.natlib.govt.nz/newspapers/RMPOST19321024.2.11
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Rotorua Morning Post, Volume 2, Issue 361, 24 October 1932, Page 3
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149BIG UNDERTAKING Rotorua Morning Post, Volume 2, Issue 361, 24 October 1932, Page 3
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