SELLING BUTTER

Rotorua Morning Post, Volume 2, Issue 339, 28 September 1932, Page 3

SELLING BUTTER

DAIRY BOARD REPRESENTATIVE SAYS ADVERTISING NECESSARY. When Mr. C. L. Luke, representative of Now 3 ward on the Dairy Control Board, was addressing dairy farmers at ^Morrinsville, Mr. J. E. Leesan expressed a desire to spend twice as much on advertising in Britain instead of reducing the allocation from £17,000 to £10,000. "The Farmers' Trading Company spends on advertising in Auckland double what the board spends on advertising in the whole of England," he added. Mr. Luke explained that £17,500 had heen spent last year in advertising. "Like Mr. Leeson I would like to see that amount douhled, and I would be.prepared to advocate it," he said. "But I do not see any hope of that being carried. Our reserve has been depleted, and this year we will he compelled to cut our allocation for advertising down to ,£10,000." Mr. Leeson: Shame! Mr. Luke: I agree. Just as we are getting our butter into the North of England and getting retailers interest■ed, and developing the Empire spirit — thanks to the great assistance of the Empire Marketing Board — I think^ we should push harder than ever. But talk of increasfng the levy and yon will raise a howl from one end of New Zealand to the other. The levy is only 5d per cow, -and I thinlc that another ld per cow would not have hurt us. I am very sorry to see the allocation for advertising cut down to £10,000. Mr. S. A. Ferguson (Norfolk company). II was disappointed to hear the chairman say the board was cutting down advertising. I think that advertising is one of the most important of the hoard's duties. Can you not cut down other expenditure If it had not heen for the advertising carried out in recent years I do not tliinlc we would have heen able to dispose of the large quantity of produce which we have sold during the past season. He suggested items of non-recurring expenditure on the board's balancesheet totalling £13,200. If these were cut out the board would still he ahle to keep on advertising to the same extent as last year. Mr. Luke: The £10,000 on the hoard's estimates this year for advertising is only an approximate amount. Last year we budgeted for £15,000 and spent £17,500. 'We will probably spend an extra £2000. Last year the board collected £40,000 in levy on produce exported, and given a favourable year and increased exports the amount of the levy would he greater this year. This year instead of cutting down the expenditure on advertising he would like to see it increased. But the board dare not ask th'e industry to pay an increased levy.