BRITISH PICTURES

Rotorua Morning Post, Volume 2, Issue 336, 24 September 1932, Page 7

BRITISH PICTURES

INDUSTRY IS FORGING AHEAB VERY RAPIBLY. ALL-BRITISH WEEK. A great future for British films is predieted in a review of production^, reeently reeeived from London *hy the Association of British Manufacturers. The period, it is stated, was characterised hy the production of films of ! oustanding merit, wliieh represented a decided future, and afforded an in- : dieation that Hollywood 110 longer Jiad | the power to dominate the v/orld's ! film markets. | British producers realised, howevcr, that foreign competition was no longer j as formidahle as It appeared a year or two ag*o. With this confidence, to- { gether with the vast improvement in studios r.nd apparat j.s, there was 1 every reason why the rO.ffure industry j in England should f a e the future j with the finn conviction that British ! films were destined to win further j triumphs. Although there was an in1 flux of American coir - mies into EngJ land during 1931 and 1932, there had i been no startling dev lopments in con-

sequence; in fact, the presence of these companies had provided an ineentive to British companies. England was forging ahead in the production of films which deal with eommereial, industrial and educational sabjects, and of dramatic pictures, In order to assist a proper appreciation of British pictui'es, the manrgement of the Majestic Theatre has arranged an All-British programm'e for screening in Rotorua next week.