ADVERTISING PLANE

Rotorua Morning Post, Volume 2, Issue 329, 16 September 1932, Page 4

ADVERTISING PLANE

SCHEME APPR0| COUNCILLOR COLEMAN » A DISSENTIExNf VOICE. BOOSTING ROTORUA Varying views upon thet> a newspaper advertising scl Rotorua were expressed ai nesday evening's meeting Rotorua Borough Council ^ report of the Publicity in regard to the proposed aj ing campaign carne up f0t( sion. / The proposals, summarise,i under: — , (a) That ihe Borough C05 tribute the surn of £300 and; Govt. departments contrib© sum of £300, making a total £600; that amount to be £ £300 for newspaper advertisi® will cover the ten principal 5 ers in the Dominion, the ^ be spent in providing 10,000 1 a 16-pag:e deiny octavo booK copies of the poster and on the screens of the 5 theatres. (b) The booklet to be dij by medium of Tourist Bui'k; way stations and booking offic; Cook and Sons' offices, publici and hy means of mail distrib the leading medical men in ti nion to place on th'e tables waiting-rooms. (c) The Railway Deparh handle the whole matter, p counts and to render certife ments of all expenditure om ion of the campaign. (d) The Borough Council to Railway Department £100 ^ commencing in the middle oi (e) Copies of all newsp which the advertisement ap he sent to the council, anda the booklet to he submittei proval. Too Much to Speni Cr. Coleman thought thatl a great deal to spend on k advertising for a short camps he did not think it would 1 good. He was sorry that iti too late to alter the positi; original idea was to adve: medical properties of Roto: this was getting away from : He hoped that the departe submit proofs of all advertl: Cr. E. T. Johnson defended: mittee's action and said th'a! partment was fully aware of: tion and knew that the camp largely a health campaign. ' of the newspaper advertisiq give the whole health cac good kick along and the cc thought that the best thingi: to do it "thick and heavy." The Mayor (Mr. T. Jackson' ly supported a vigorous e campaign, holding that itt lutely necessary to start ti: The committee had gone into; ter very thoroughly and ti-: were in agreement with the: departmental ofiicers. Ci'. Coleman said that he £300 was far too much' toi newspapers. He thought that: effect could have been : through other channels, and: this would be an annually f expense. The Mayor said that ti: only dealt with the present: that next year another and t: thod might he found. K: men, of course, considered' newspaper was the only vd publicity, hut a layman migt differently. The report of the comnir. adopted on the motion of Cr, braith.