RADIO LISTENERS

Rotorua Morning Post, Volume 2, Issue 321, 7 September 1932, Page 6

RADIO LISTENERS

A QUESTIONNAIRE ANALYSIS OF 24,000 YOTES SHOWS 2YA MOST POPULAR N.Z. BROADCAST SUMMARY Mr. E. C. Hands, general manager of the New Zealand Broadcasting Board released to-day a summary of the information collated from the questionnaire forms issued to applicants for radio receiving licenses in the early part of the radio year. The summary was accompanied by the following explanatory statement. — "Approximately 24,000 forms were returned by licensees, which' means that 40 per eent of listeners who renewed their licenses during thie period referred to, have voted. The information gleaned, therefore, represents a substantial cross-section of the desires of licensees. Some voters neglected to answer all the questions, apparently devoting their attention to the items in which they were particularly interested." The Summary The following is th'e summary:— Question 1. — Do you prefer entertainment provided hy local artists or recordings ? Result. — Local artists, 25.89 per eent of votes; recordings, 74.11 per cent. Question 2. — For reception do you use crystal or valves? Result. — Crystal 6.42 per cent ; valves, 93.58 per cent. Question 3. — To which New Zealand station do you listen most frequently? Result. — 1YA, 16.06 per cent; 2YA, 57.96 per cent; 3YA, 9.92 per cent; 4YA, 5.35 per cent; others, 10.71 per cent. Broadcasting Hours Question 4 — If the general broadcasting hours were 10 a.m. to 11 p.m., at what times would your set normally be in use? Result (in order of preference). — 8 p.m. to 9 p.m., 9 p.m. to 10 p.m., 6 p.m. to 7 p.m., 7 p.m. to 8 p.m., noon to 1 p.m., 10 p.m. to 11 p.m., 3 p.m. to 4 p.m., 5 p.m. to 6 p.m., 4 p.m. to 5 p.m., 1 p.m. to 2 p.m., 2 p.m. to 3 p.m., 10 a.m. to 11 a.m., 11 a.m. to noon. Question 5. — Jndicate the order of preference for the following sessions, Result. — Evening coneert session 1, dinner session 2, description of sporting events 3, dance session 4, news and market reports 5, children's session 6, religious services 7. Band Music First Choioe Question 6. — Indicate the order of your preference for the classes of entertainment during the evening. Result. — Band music 1, light orchestral items 2, humorous songs and monologues 3, eomic opera and musical comedy items (vocal) 4, instrumental solos, ^ duets, trios and quartets 5, Hawaiian music 6, community singing 7, vocal solos, duets, trios and quartets 8, talks (educative and informative) 9, elocutionary items (light and humorous) 10, short plays and sketches 11, coneerts by musical societies and choirs 12, talks (sporting and topical) 13, opera and oratorio 14, classical and chamber music 15, elocutionary items (serious and dramatic) 16, whole evening plays 17.