TOURIST TRAFFIC

Rotorua Morning Post, Volume 2, Issue 290, 2 August 1932, Page 4

TOURIST TRAFFIC

OCEANIC LINE INTENSIVE PUBLICIT^ CAMPAIGN BEGUN IN U.S.A. VALUE TO NEW ZEALAND An outline of the efforts "being made by thie Oceanjc Steamship Company to stimulate the tourist traffic from Amefi'ca td:!(New Ze&.l?tnd,in their Matson Line of ships, was given to a "Post" representative yesterday hy Mr.~ Wc Sv • general man. ager of the^Company in Ne\y -Zealand. • 4 - Mr. Walker stated that the Amer- J ican people were a travelling public, Despite the- depression, there was still-, a large percentage who could j well afford to tour and that' by prU viding fast luxury steamers for the ] New Zealand trade, -* the companyj was hopeful of attracting these peo- j ple to New Zealand. 1 ■ In this endeavour; the company was 1 spending practically £50,000 a year j on advertising the: many attractions I which the Dominion had to offer the 1 touriSt, and ' he said that althougl I only Ihree trips. had bebn made since I the new service had commenced, dej fihite indicatiohs of axi increased' pas-J senger traffic from Hawaii had been I noticed. | A special series of pamplets adver-J tising the scenic and sporting fea- J tures- of the country, - had also. be'nl secured and Mr. Walker said that' i 1 wide distribution of these pamplehl throughout' America- had been arran-I ged. ■ " 1 Referring to a statement recentljl made by- an-- ex -tourist agent thatl British -people required only- ckail-i liness and civility hut that the Ameri-1 Can also deman'ded luxury, Mr. Wai-® ker- said -that the latter staterhenM 1vas true in; only one' sensa, an'd tfiatj was- as- re'gards sea trade. He coa-J tended that once he had landed, tlil American tourist had generally fault- to find " with travelling condi-a tions and accommodation offered'm New Zealand. I Ahe- extent to which the new lintB of ship's was benefitting New Zcs-1 land in provisioning alone would M gauged from the fact that rough!™ £1,600 was expended in AucklaniB each tirns a vessel called at the poit® In preference to provisioning tfl ship's in San Francisco, Mf. Waliefl said that it is the policy of the com pany to give New Zealand an'd' Ailfl tralia the henefit of this trade, buyirS from each the produce for which™ \tfas noted. Over £400 per trip v* being spent at present in New ZealanH on such provisions as butter, egpfl , chaese, milk cream and vegetahl® . and he eonsidered that later in tfl season, when the traffic increasefl ; double__this amount would be sfeafl