GREAT PROGRESS
PREDICTED BY BUSINESS MAN WITHIN NEXT FIVE YEARS. At a Cleveland Study Circle of businessmen interested in selling methods, Mr. Guy Hubbart, of the "Dry Goods Economist," deelared that newspaper advertising space will return m'archants much greater benefits in the next five years than in the last twenty years. He said that whether or not newspapers carry mone advertising next year than last year they will sell space to the advertiser with less outlay of selling energy. Mr. Hubbart said that the increasing effectiveness of newspaper advertising for the retail marchant will come not because space and circulation have magically taken on new powers, but because conditions have made advertisers aware that newsipaper circulation, in addition to being a saies fartor, is an ideal instrument by which to gauge the fluctuations of public demand for types pf goods. "Circulation is not only s'eJliug goods but acts as a buying barometer in terms of population response," Mr. , Hubbart deelared. "Mero/iants used to stock up with gpod/s, then heg the public to come and buy. Now merchants find put what the customer wants to buy, then te7.s the public it can find these wanted things in tfye store.
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Bibliographic details
Rotorua Morning Post, Volume 2, Issue 289, 1 August 1932, Page 2
Word Count
198GREAT PROGRESS Rotorua Morning Post, Volume 2, Issue 289, 1 August 1932, Page 2
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