SALESMANSHIP
(British Official Wireless)
PRICE OF WALES URGES QUEST FOR NEW CUSTOMERS PLEA FOR YOTTNG MFN
RUGBY, Saturday. Discussing salesmanship in a speech at the conference of the Incorporated Saies Managers' Association, in London, the Prince of Wales urged the importance of going out into the world and finding new customers for British goods. He said the urgent need of the whole world was the expansion of international trade, not its restriction. He advocated more efficient marketing methods, to lower costs. It was essential that there be the closest consultation and co-operation between all engaged in planning, directing, supervising and operating industry and commerce. Remarking that if a man at thirty was not capable of taking responsibility and exercising authority and iniative there was small chance of his becoming so later, the Prince urged that young men be given key positions at an earlief age. "Recruit wisely, train thoroughly and trust boldly, and our young manhood will not fail you," concluded the Prince.
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Rotorua Morning Post, Volume 2, Issue 232, 23 May 1932, Page 5
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163SALESMANSHIP Rotorua Morning Post, Volume 2, Issue 232, 23 May 1932, Page 5
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