A.A.A. CAMPAIGN

Rotorua Morning Post, Volume 1, Issue 188, 1 April 1932, Page 7

A.A.A. CAMPAIGN

PRESERVING THE; SCENIC BEAUTIES OF MOTOR HIGHWAYS. SATISFACTORY RESULTS. THe campaign inaugurated by the Auckland Automobile Association to preserye the scenic attraetions of the roadsides of the Dominion is meeting with success and public sentiment is being aroused. Reeently the A.A.A. communicated with the Honolulu Automobile Cluh, where, it was understood, a campaign to curh the use of unsightly advertising hoardings had heen very successful. In reply, the secretary of the Honolulu Club writes: — "The subject has heen suceessfully handled in Hawaii as-a result of legislation fostered hy the various organisations comprised of the legding residents of the Island. It is absolutely. impossible to-day to erect a billhoard or other unsightly type of advertising along the highway here and even though there were no deflnite law against it, public sentiment is so strong in this regard, that no business concern would dare attempt it." Particulars of the successful campaign conducted in Hawaii have heen forwarded to the A.A.A. In its recent official bulletin, the Association quoted His Excellency the Governor-General, Lord r .Bledisloe, where he stated that poster. advertisements erected in the beautiful spots of New Zealand's countryside were a serious deterrent to the development of profitahle tourist traffic. • • The recent prosecution conducted by the Matamata County Council against a person found nailing advertising signs on a tree in the Mamaku Bush should be sufficient indication that the time when the indiscriminate (placarding of highways with advertisjng notices will be permitted, is 1 now past. The Automobile Association has since its campaign started, received advice from at lc ast two., prominent companies that they are prepared to withdraw their advertising hoardings where it is found such hoardings mar ! the beauties of the countryside.