BUSINESS BAROMETER

Rotorua Morning Post, Volume 1, Issue 132, 27 January 1932, Page 7

BUSINESS BAROMETER

MONEY SPENT NOW MEANS FUTURE PROFIT. } | "OUR OWN FIELD." "Here is our field and her e is our probldm: to overcome the paralysis of fear and timidity and to get that fine, free flow of wise spending back into the streams of business," stated Francis H. Sission, viee-president of the Guafnaty Trust Company, at'the sixteenth annual conVention of the Financial Advertiser's Association at the Hotel Stratler, Boston, a few months ago. 'Many things can cause ihcreased buying' on the part of the puhlic. A most imporjaixt? factor' is directly in the control of the mantffacturer and fche seller. It is his' own salesman;hip— "his powei* to induce customers to 6uy his prodiict. ■ • Whfen economic jonditions are- favofirable, we are orone to forget "that this power exsts. When business is booming and saies climh co a dizzy height, -we poiilt ,vith pride to the records and claim ill1 the credit.- But let the iide set ;Ke" other- "w'ay, :ahd: nobody • is t'o ilame. But the truthHs/we ai'e Uevfer lelpless, no matter hOfv buffeted by ihesd* economic s'torms; • • SoiUjSthiiig jatt be donie 'about if. Iwiellig^ht; -well iirected" efforts to distrihute' our proiucts or services are more important ;ven in bad times than in good. ^To-day," he coixtinUed, '^as always, deas count — selling ideas — ideas A. QUOTE FOR jOON!3

■■ ... , ; which advei'tising stands ready to : supply. Industry to-day needs the feMiehtation of- discontent— thd ag- c gressivenesS that Springs ■ from'- dissdtisfaction with present eonditions — and a clear-cut; aggressive plan for ] makihg them; bStt'er. s 'The experience of the past has proved" that an aggressive policy of selling- and adver-tisings during times like these gives> the prOgressive, 1 cburageouS cottcern a head start " and a lead' which ds usually lfiaintaiiied. Mondy spent now for promotion \Vill bring in dividends for future years." 'RACT ;CARTJN0 FRO