NOT CONSISTENT
— _ i DOMINION ADVERTISING AT j HOME CRITICISED BY j BUSINESS MAN. ! ? LACK OF SYSTEM CONDEMED j s "The system of advertising New 3 Zealand at Home is at fault," said jj Mr. H. D. Caro, who returned to | Hamilton last week from a business l trip to Great Britain, says the Wai- j kato Times. j "It is not consistent," added Mr. j Caro. "It is done spasmodically, with I a result that people in England forget all about the advertisements before the appearance of the next ones. The only way to advertise properly is to do it continually, so as to keep the matter before people all the time. Only in that way can success be attained. "I was astounded on visiting the English Farmers' Association's show at Kensington to find that New Zealand was not exhibiting. Canada, Australia, and South Africa were represented, and Australia carried off the first, second and third prizes for butter. Why was New Zealand not there? An excellent advertisement was lost. This example only goes to prove my contention that the advertising methods of New Zealand are inconsistent, and far from what they should be. "We should advertise New Zealand all the time. Every envelope which is used in the Dominion or sent overseas should have written across it £Buy New Zealand Produce'."
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https://paperspast.natlib.govt.nz/newspapers/RMPOST19311201.2.43
Bibliographic details
Rotorua Morning Post, Volume 1, Issue 85, 1 December 1931, Page 6
Word Count
222NOT CONSISTENT Rotorua Morning Post, Volume 1, Issue 85, 1 December 1931, Page 6
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