Page 6 Advertisements Column 1

Rotorua Morning Post, Volume 1, Issue 81, 26 November 1931, Page 6

Once upon a time toasted tobacco was quite a novelty. People knew all about toasted cheese, and toasted kidneys — but toasted tobacco! To-day every smoker knows that toasting tobaccd (rather a costly and elaborate process) rids it of most of its nicotine, thus removing a eommori cause of throat irritation. It takes out every bit of "bite" and seals in the flavour of the world' s flnest tobacco. It is the delicious mellow richness of the New Zealand product that distinguishes it from the imported brands, all of which contain far more of the poisonous nicotine than is wise for any smoker to constantly inhale, But the immense pop'ularity of the New Zealand goods has had the usual result. It has brought a number of imitations into the field. So when buylng remember that the genuine. toasted article is confined to four brands: Riverhead Gold, Navy Cut No. 3, Cavendish and Cut Plug No. 10. They range from a mild aromatic to a full-flavoured tobacco such as the old smoker always prefers.