GRAND THEATRE
I TO-NIGH.T I Very, very funny is the picture which opens at the Grand Theatre to-night. Its title is "It Pays to Advert'se," and this reviewer's advice is that it pays to go and see it.! As a blustering soap manufacturer who doesn't believe in advertising-, Eugene Pallette, the harsh-voiced fat man of many a Western hit, decides i to disinherit his indolent playboj^ 1 son, Norman Foster. The youth is in love with Carole Lombard, blonde ! beauty and erstwhile secretary to his father. Enlisting the aid of Skeets Galla- 1 gher, a press agent with big money ideas but small means, Foster and Carole start to advertise a new brand of soap — Thirteen Soap, "Unlucky for Dirt." They promote this commoj dity in a monster advertising camj paign. The whole town is talking } about the product, but the young i partners have ' f orgotten to build a
: factory to make the soap. i They work themselves out of the ; dilemma in a series of sereamingly j funny situations in which a number of ! comical characters are introduced. | F:nally they force Pallette to buy i out their business at a fancy price I and to admit at last that "It Pays to Advertise."
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Bibliographic details
Rotorua Morning Post, Volume 1, Issue 73, 17 November 1931, Page 2
Word Count
205GRAND THEATRE Rotorua Morning Post, Volume 1, Issue 73, 17 November 1931, Page 2
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