PROFITS OF ADVERTISEMENT.

Rangitikei Advocate and Manawatu Argus, Volume XXXIV, Issue 9351, 21 January 1909, Page 6

PROFITS OF ADVERTISEMENT.

Some capital stories about the value of publicity were told recently by Prebendary Oarlile, of the Church Army, as a guest of the evening at a dinner of the Sphinx Club at the Hotel Cecil (says a London paper). Mr Oarlile confessed that he was a confirmed believer in the spiritual uses of advertisement; and deplored that his clerical brethren did not in general practice sufficiently this twentieth century art. “It is no question of expense,” said Mr Oarille, “for I have always found that the money spent in advertising comes back in the collection.” He instanced a recent occasion when he took the opportunity to make the best of a day’s topic by advertising extensively a discourse upon “Holbein’s Big Swim.” “If,” remarked Mr Carlile, “I had just announced in the ordinary ' way a sermon, say, on Jonah and the whale, I should probably have had a congregation of two or three old ladies. As it was, the place was crowded three-quarters of an hour before Jthe service began, and on going outside the church I .found Holbein himself and his wife unable to get in! As there were no seats, I bad to accommodate Mr Holbein in the pulpit! The result 'of the service, however,” Mr Oarlile added, “was not only monetary, for I was able to have a public dialogue with Holbein, and to x derive plenty of spiritual lessons from the danger and difficulties of his Channel crossing.” On another occasion, Mr Oarlile said, a newspaper notice brought him an invitation to a bouse in the ’West End, where he found a lady who. described herself as “cursed with £3,000,000.” Some £30,000 of that sum had since gone to help the Church Army’s, good works. ,