ROAD TO SUCCESS.

Pukekohe & Waiuku Times, Volume 9, Issue 578, 26 October 1920, Page 2

ROAD TO SUCCESS.

BY THE PRINTED PAGE. Among, the first of those thijg! upon whjch the successful estatilfch' ment of business is found are ? mU' tual trust and implicit understanding between buyer and seller. Whatever tends to assist in dissl pating the doubts and misconception: that hinder the complete union oi interest pregnant with possibilities for the common advantage of th» contracting parties, is »an influenct that we cannot afford to overlook. The buying public should realist rhat advertised businesses are saf< to deal with, because a weak busi l less cannot afford to advertise More and more advertising is being accepted as the hall-mark of a reli able business, and the non-advartise< business is becoming regarded ai lacking in ihcse qualities which mak< for success.

And the power of the "printet word" in.this connexion cries <ut fo: ;; wider appreciation.-? In effecting a more thorough am richer relationship between the buyei i'nd seller the "printed word" kntflri no limitations except those you im< pose upon it by neglect of its power,

.As a vehicle of intercommunkatipi brilliantly fluent speech is its onlj rival, and then only by reason of iti equality of personal magnetism.' Tf you wish to expound a business philosophy that will win the work to your point of view—advertise it If you desire to present a propose tion that cannot be misrepresented--' advertise it! If you wish to qualify your guaran lee with the hall-mark of sincerityadvertise it! -' ;'.. If you wish that the contribdtior you have made to the world's trea sury of experience should serve th< need of others—advertise it! . If you have a policy that solicit: the faith and trust of your fellow men—advertise it! , If you would establish beyond al question your courage and absolute faith in your own convictions—advertise them! If you want your message whici carries the support of your honest intentions t<- spread out in ever wid> ening circles like ripples froM* 1 stone thrown into a lake—advertise it! > That which is written lives, thai which is spoken flies.