A PUBLICITY DEPARTMENT
GREATEST BUSINESS PEDIUM. EXISTENCE DEPENDS OM IT. One of the most successful firms in New Zealand, the Farmers' Cooperative Auctioneering Co., Ltd. (Hamilton), has the following to sa.v on the business-getting powers of publicity: " Publicity is the greatest busi-ness-getting medium a firm can em-
ploy. It means practically everything to its existence. This has been proved by some of the biggest businesses in the world to-day. The Farmers' Co-operative Auctioneering Company, with the wide extension of its operations, realised the vital importance of its welfare of properlydirected publicity, and in November of last year inaugurated a department to deal with this alone. The results have n)ore than justified the innovatioiv.riot only to the company, but also "UKits clients, and is the business gto#s further, it is likely that the benefits derived from the work of the department will be even more pronounced. Publicity results in increased business." '
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Pukekohe & Waiuku Times, Volume 9, Issue 539, 11 June 1920, Page 2
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150A PUBLICITY DEPARTMENT Pukekohe & Waiuku Times, Volume 9, Issue 539, 11 June 1920, Page 2
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