OUR PRINCIPLES.

Pukekohe & Waiuku Times, Volume 9, Issue 521, 9 April 1920, Page 2

OUR PRINCIPLES.

- : nce the lino at the ' rimes 01fic - was installed a steadv improveliu at has been noticeable in the appe ranee of the paper, and also in the quantity of news and its piesei.tation. 'Phis is the result of actim on our set principles, the forcim st of which is to give our reader- the very best service possible on tli it.wenue vvc receive. It is me.v comiiionly remarked, both by eca. pe pie and outsiders, tnat tin "'j ■ nes" compares ver\ lavoiaaulv ■ vi, a piipers produi.ed in oilier toy n.--ii) a, similar si/.e and popauali'in to Pal ekohe. Tnis is very gratifying, ha, vvci have by no means reached lb • limit of our intended develop in., .it, even for tile piesenl tor. . air; is to give the whole ol die i .- cao news, in a condensed, yet auequ; te, manner, and to p Krsent ii "S att actively as possible, -hist he e \ve may give a hint to advertisers lo ma: e their advertisements ol such a nai ire that they will always be looked on as being of live liunian interest to readers, and not merely lorni a.! aniiounccmonls ol a eataloL'Uc nit re. 'i he rtaulers of the "Times' are the 1.,,, de who const ituti; our lirst conoid at ion. Advertisers, vv hiie th.e.v a imporlant, and essential h \ It l ' c - •coiidary ir.ipoi lance bv coinpar.s i with the gt-neial public. We are (1 .,t to serve the public, li.st, last. . all ihe time, and for that toi we endeavour to champion sound I.i government and to enbst the be i thought in the comymnity lor tiu advancement ol the town am; (lis- ict. If we think a given policv i a n in the intere.-1s ol tiie pub j,- commercial conside, aliens v. ii .• ev ,-r ian make budga- one in. Ii U- o 1 lie oath of clean, wholesome. ; Ia i helpful criticism and coimm'n 1 .. I'ii•" hcrniore, vv" are not vvtalded l" air political party. and aye nerlectI; ' free to champion any policy v.i el.e V e to be in I lie interest sol the pe, j |e. No man or group of men , l|.ilaen.ee the editorial opinion ol th.- paper unless lie or thev show thai a change of view vvouid best sir. ■ the public interest. We do not iht i i infallibility, and we are the lir>' to admit being in error when Mli,. is the case. Put wb.'ol we believe we are on the right tack, no

ma:i or combination <■ f men and inI]Lit i ces can alter our course. A ■ papi r that is not founded on and fuid'd In the highest motives ol pubic welfare ca.n ever attain an honoured position in any community: journalistic sl.u i;<t> and side-i step id's inevitably g" I" the wall,' just ;:s tin individuals and linns in | other walks of life. The greatest newspapers in the world, those that. | have endured the buffeting of changing times and the shock and stress

public life, are the journals which , r. e ';. a c "ndatted mi the loity g founds of faithful serviee to the ;.ib 11 -: !!de!ity is the .shining corner <*; one of success in the newspaper world. To enable us to give this s nice to the public of Pukekohe aid district requires something ii.ore than good motives a costly si aff and up-to-date machinery. On t;.is latte* item we have, within re- , i-nt 1111■ nll:■;. spent approximately >;!o0o. \\ itiii.nl being imbued by the nauseous spirit oi boast fulness, we I, ;VP reason honestly to believe that the public hereaway appreciates our efforts on its beliall, otherwise our subscription iisl would not have inci eased by nearly 50U permanent additions within recent months, as it has done. There is little doubt that everyone worth while in the district read's the "Times," which fact, we miv mention parenthetically, is a .••uanintee that advertisers are being given full value for their money; it remains with them to see that the goods com-* well up to descriptions. At. our p<*'-cnt«rate of prog!ess we shall have a markedly better journal before another year elapses.

DA HO KI.KCTIOX. The re-election, with one exception, of the provisional directors it lli'.- New Zealand Dairy Company. Limited, is pr.iof that the supplies a . well satisfied with the work oi th'.'ir representatives up to date, and a ,,. ~uite willing that they should carry "n the uo.-k they have begun. "11.e new company is hut in its infancy and much remains to be done, h<>!.h at home and abroad; the directors have verv weighty responsibilities on theii shoukle's. There need be little I'ear, however, that if the so.pniiers eschew bickering and unnecessary fault-lindinu, and give the directors and factory managers all possible assistance, the future will be a highly prosperous one