NAPLOEON OF JOURNALISM
VIEWS ON ADVERTISING. > Congratulating the "Thanet Advertiser," R unsgate, on the celebration of its diamond jubilee, Lord Northcliffe, :• reader of the paper for over thirty yoais, wrote: "The progress of a count ry is bound up with the "vitality of its newspapers. It took the Government a long time to find out that fa> t. At length when they could not get soldiers they advertised for them. Wh'-n they could not get their loans fl >at -d they heran to advertise them. It i.- said that there are nor. than fix e 1 undred millions' worth of war stfivs, and the Government has begun t« advertise them. Active and v :s.-iv conducted newspapers provide the quickest means of linking up members of scattered communities, of promulgating schemes for bettermen and of bringing brain into communication with brain. Local journals a-e messages from home for the abs-.'nl."
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Pukekohe & Waiuku Times, Volume 9, Issue 512, 9 March 1920, Page 2
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149NAPLOEON OF JOURNALISM Pukekohe & Waiuku Times, Volume 9, Issue 512, 9 March 1920, Page 2
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