"The Franklin and Pukekotae Times ' has on more than one occasion refused to accept advertisements from certain firms, on the ground that the goods for sale were not what the intended advertising matter represented them to be. This is one of the many wars in which the advertiser in a reputable newspaper acquires added prestige: the fact of the advertisement being accepted is proof that, in the opinion of the manager of the paper, the public (for which the press is guardian) can rely on the wares being up to the advertised standard. The non-advertiser has no such responsible tribute paid him (or his Integrity*
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https://paperspast.natlib.govt.nz/newspapers/PWT19200123.2.16.4
Bibliographic details
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Pukekohe & Waiuku Times, Volume 9, Issue 499, 23 January 1920, Page 2
Word count
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105Page 2 Advertisements Column 4 Pukekohe & Waiuku Times, Volume 9, Issue 499, 23 January 1920, Page 2
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This newspaper was digitised in partnership with Auckland Libraries.
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