HANK ADVISES HUSTLE.

Pukekohe & Waiuku Times, Volume 6, Issue 239, 5 January 1917, Page 4 (Supplement)

HANK ADVISES HUSTLE.

"The trouble with you Britishers," said Haiiiv, luting off a fresh (hew of grm, "is that you ain't got 110 enterwire." -No:-"

"N'iiw. You're satisfied to mosey along to-day just the same as you done any time these thirty years. Take this country, for; instance. For the time you Eng'ish people l>een down here in Argentine you ought to of had thi> country toped and branded and eatin' out of your hand. And look how it is. The mom.-nt your hack's turned —the minute your attention's taken off with your own affairs at home—she's over the fence and away. And you'll be mighty lucky if you ever catch up with her again. "When you've got your present troubles all smoothed out and can come back here to tend shop, you'!! find it out, too. Then there'll be a howl, and the papers'll be poiutm' out what ought to of been, done to retain '. grip on South American trade. Fact of the matter is, you've been doiwn here se long and luid everything so much your own way you've gono stale. Now you've got to take your medicine. Yon can't kick—you've had our innings It's someone else's turn at the bat now." "Yes'- And whose turn i- it now, Hank?" ''lt's oiirn. sure, and you know it," ho said. "They tell m.\" he went en. that, like an act out of 'La Boheme.' Aires here used to model itself on Paris, sort of plaster of Paris imitation; cafes out on the sidewalk and all that, like an act out of 'La Boheeni.' Then, after a spell, you Britishers came along, and things took a slant your way. They stopped wearing sloppyties, and took to turnin' up their trousers in caw it might be rainin' in London. About this time, so I'm told, someone shipped a case of footballs here by mistake, and this country discovered it-; national game. Yes, sir, I'll admit you people have given 'em the only game they've got. But that's all you have given 'em. The only marks you'vo kft on this country all the time you have l>een here are the white marks round the football-fields. It's true you handed 'em a clock tower the other day—but what's that. That's only a toy. Now, when WE come down here—and we're coming with seven-league l>oots on —we'll just naturally take holt and put our seal on this place. We'll infuse American methods and ideas into the busiittss life of these people that'll make 'em sit up and realise that they've just found their Icng-lost brother. As for Buenos Aires we'll make it a live city. We'll Americaniso it."

''Shame. Hank. They've don." l nothing to deserve " "Yes, sir. You've given 'em a clock tcwer! Well, we'll build 'em skysi ropers that'll make that tower look like a hoie in the ground. We'll : ' "Hut. Hank," I said, "let's get lack to the enterprise part of the sermon. Yoi were saying?"' " I know what I was saying. I said you'd got no enterprise. And neither you have. All the time you've been trading down here you've been selling these peoplj what they wanted —what they asked for." "Unbusinesslike, eh?" "Oh, I know that's what you Britisher's consider business. You go on sellin' the sanve old things you sold twenty or »thirty years ago, and think you're doing fine. That's where you show want of enterprise. Ever go into a store to get a tie, and found when jou come out you'd bought a suit -i clothes and an overcoat? You happened against a smart salesman. Probably wonderi'd when you got home, why you bought 'em. You didn't. The other feKcm" -sold 'em —that's the difference. Anyone can sell the people what it wants, anyone who's got the stuff can supply a demand. That gets you nowhere. The thing is .to create the demand. That's the true art of business."

"As how?" I asked, not getting the twang quite right, however. "Well* Hank went on, 'l've just been lookin' around this tramcar, and 1 seen something that'll illustrate mv meanin'. See that adver-tise-ment up at the end there?' That's'gum.'' "Chuinjjam," I corrected. 'Yes, - ' said Hank, "gum. Now there's an example of enterprise, f von like. I shouldn't like to guess how ro,an\« million dol.ars of that stuff has been shipped down here from the States in the last twelve months. Ton? of it, anyway Think it was shipped here to fill a long-felt want? Not much, it wasn't. When the first consignment of that stuff landed here, these people 1 didn't know the difference between Chewin' Gum and Charlie's Aunt. No, sir. They had to be taught. The taste —thb eravm'—the desire had to be instilled iutr. 'em. You probably seen how the adver-tise-ment campaign took care cf that end of the business.- Then, at the right moment, when the people"' palates and their curiosity was tickled to death te.idin' about the stuff, it was unloaded on the market. You know low it took. At lirst, for the first week or two. the Public Health Department did sit un nights trying to duignose an extraordinary epidemic of juvenile grippe that threatened to devastate the country. But that wasn't no epidemic—it was gum, pure gum. At first the folks here they thought it was a candy. Now, of course, you know it oin't a candy nor a cough '.ozenge, but jusL gum.' And what's the resultWhv, everybody's chewin' it. That s a fair sample of enterprise. The gum people had the gum, and th-ey set about to create a demand for it. Ana thev done it. too. Now, you take"'Hank." 1 said, "I'm sorry, but 1 mtift-t be getting off he.ro. I beheve you're right though, when you say vow people mean business down here T believe they'll do business down here .Argentina's « big country, however, and there's room for all. I don't think you'll boa- us howl about it. If people U only let us mow along, as you say* we've been in tht> habit of doing—and you surely can't grudge us that- ' _ "Sure: <o long as you're satisfied. "Oh. I think we'll be satisfied all right . If you'll only let us rub along fetching and carrying the peoples freights for 'em and running their railways and trams and subways, and making their gas, and building their docks, ami lending them money and then taking care of it for them, ana doing their banking business, and a f.v.v ether unimportant tries like that, we'll be quite satisfied to A?t you— —. Hullo, hero's mv comer. So long. "Say, here," shouted Hank, .et u* what?" , "Well we'll let vou—sell 'em all the trnm they w«mt.' , -P.C.C, m the Buenos Aires Him aid.