TWELVE RULES FOR SUCCESS.

Pukekohe & Waiuku Times, Volume 5, Issue 231, 1 December 1916, Page 6 (Supplement)

TWELVE RULES FOR SUCCESS.

TAKEN FROM MARSHALL FIELD AND CO.'s BOOK OF INSTRUCTIONS TO THEIR ASSISTANTS. Marshall Field, the American millionaire, made a huge fortune out of dry goods. He left mililons to his daughter, who is now famous as Lady Beatty, the .wife of Admiral Sir David Beatty ,the hero of the battle of Jutland. 1. Be cleanly and neat in appearance, avoiding extravagance and display. Our girls will avoid all extreme styles in hairdressing. Men will avoid unusual colour combinations of hosiery and neckwear, and loud, flashy apparel. 2. Be courteous to everyone, customers and employees who work near you. 3. Be cheerful. Customers will respond to cheerfulness on your part, and this makes every transaction of the day pass more easily and pleasantly for all concerned. 4 Avoid gossiping. 5. Use of gum, tobacco, candy, fruit, nuts, or lunch of any kind while on I duty is prohibited. 6. Say "we" instead of "I" in referring to matters other than those of a strictly personal nature. I 7. Misrepresentation of merchandise ! is suicidal to any business. We must. 1 insist that you never misrepresent anv ! article in any circumstances. Neither | will you guarantee wear or colour. S. Become conversant with all porlions of the store if possible, i P. .Make no promise? which cannot ::l"=nlute;y be fulfilled, j 10. Indifference on the part of em ployc- is a very serious blight 011 any business. Sales-people will endeavour I - ) s rvc customers immediately. It all are hu-.y. the one nearest i\vll re quest the custoiliel to he seated. 11. S ■ t!::• t eivrv .•u--i»»nier in every transaction is tne.ted 111 a manner indicating that that immediate transaction is the chief pn'lll of interest ill y eur mind a I 111 a t 11111 e 12. Ibe ua\ in w hii h.l telephone n<--\,igi' n viit indicate* t.> < 111 it e .r' ,\i 111 il;e characier of the Mauler. A !ni-.:ness hiiiiso whose telephoning s f I:; id:. . ,r:eht, to the point, aic.l iI, ar u its ciiunciati.il conveys an impression wbii h is a'« ays good. I.et us throughout tile whole liou-e excel 111 telcphoung.