HOW FORTUNES ARE MADE.

Pukekohe & Waiuku Times, Volume 5, Issue 193, 21 July 1916, Page 1 (Supplement)

HOW FORTUNES ARE MADE.

ROMANCES OF MILLIONS. By Sir W- H. LEVER, of Port Sunlight. I knew there is a general impression tliot in making money you have to do something very wonderful. But. believe mo, there is much more money made in doing something hettei than ever it. was done before than in doing something new —far more. It is no use rambling all over the world trying to find something very wonderful and all the time missing the good tilings which are within our reach at home. FIRST SUCCESS. Hue is an illustration of what I moan. In the year in which I was married, 1 874, I brought out a tablet of so tp called " Lever's Pure Honey." A year 'ater the first Trades Mark Act of the United Kingdom became law. That Act enabled one to register as iik trade-mark the name winch had been used in connection with any trademark prior to the passing of the Act. The grocery firm in Wigan with which T was associi ited was called the Lever Wholesale Grocery Company, and although ' he board of dim-tors and myself were on the very be>t of terms I thought it better, in order to avoid problem" which might arise in later voars, to register the name of Lever. I offered the board of directors £1 (HH) for the name of Lever, suggesting that, the name of the firm should be changed to Taylor and Co. And 1 remember with sonic amusement that when the question came before the shareholders one of them got up and said he would sell any name in the world for £I,OOO. Very wild stories were told at that time about the business being done by mv brother and myself. One man r>'d me that he had heard that my brother and 1 had got a few thousand pound* and that I had said to my brother. ".lames, we will either double it or lose it." There was nothing of the .suit. We simply kept, on selling as much soap as we could, and >0 the business grew. FORTUNES WITHOUT CAPITAL. "That all very well." a young man may t-ay, "but what can a fellow do without capital?" My goodness! it 's entirely the reverse. It is capital that's lookingjor young fellows of the right st:imp than young fellows are of capital. Most, of the young men who have done anything in this life started either \< ithout capital or short of capital. Mr. ford, who, it is s>iid. made {."50.000,000 out 'if motor-care, had no capital to start with. It is not a question of money at ali. The question is, are you willing to /sacrifice your ea c e, your comfort, and your employment r That i,- the price, and the only price, you will have to pay if you want to attain i!h> positions occupied by the business b'adeis of to-day. Bur. Mr. Ford is not the only man who has built up a huge fortune without capita l .. Here is an-ither striking ens?. Many years ago. I think about forty or more, there was a young niarrinl man who was a chemist in a certain works. His baby was very sickly and delicate, and his wife was anxious about it. Of course, he called : n a doctor, but he did not leave the sole responsibility with him. ROMANCE OF NESTLE S MILK. He began to think, and. being a chemist, he came to the conclusion that the food the baby wa~ being fed upon was not being assimilated by the child. He studied the nutritive values of foods and experimented until he produced a food on wiiich tlie baby thrived. The neighbours got to know of i>his. and they wanted the food for their babies. So lie ■r-ontiniiFd making food for infants, and ultimately developed the business to such an extent that to-day it !uv a capitd of many millions. Thar is th» st.Kv of Nist'e's milk—a story wli'di 'simply emphasize? what T have aiways contended, that one of tlie real -11 r- ts :d fortune-making i, service i' l 01110. Ol'MI S OF WOMEN. 1 will give you another cas.--. A crli!in wile noticed chat her husband broke his nails and used all sorts of strong language beeaus? of lis eoj.ir s".ud. She thereupon se t to work and invented a cellar stud with a hinise in it. so that it could be easily -lipped through the hole bv bending the top back, ilefore very long the—" iwo people were ab'e to keep a ya-ht out of tho 1110:11 y this woman received from tic pat-nr. Their fortunes were made. Sis*-: ass in drpends upon making youis-'lf indispensable to somebody. and until you have made yourself ind'-p Usable to somebody you can. not n:;d;e money out of busines:. The v.cmin invi ntor of the patent col hi r -tud remind-, me 1 hat the Howe --wing machine was al-o invented bv a woman. I think it was almost the first w ne machine. Some think it was in. rent; I by l',iia> H iwo. but it wis not : ii wjis invent, d by Irs wife. She 'v.i • •ony ior women who had to sew. She | bought out a machine and patented it. and made her husband's and her own fortune. MISSED OPPORTUNITIES. I iMucmhor my first vi-it to Aus--1 rain Mi 1S!)2. "While there I lu-ard of a uendorful gold mint—Mount- M - gan. A farmer owned the sit,, for a latin at first, but he sold it for £'(>011. without so,,|:ei iin<.' th :t there was .rohl " l! Hie land. The purchaser found ■oi. e -old. and nltiimite'v s ild tiefarm f, I- UUH'O. The man who paid L'<).D!l!l delied i deeppr still and found more gold. Then .\ndienie came along and sad. "We will give voi {."♦ O.OiM) for your mine." Well. I'fjo.1 ' ■' !-"t of riion n-. and lie t ok it. h- n I v.-.-is t! • re tie mine had b e'n !l- ated for '_()(Ki.d':) 1. ond (in. L'! shares wi re L" 1 (• ee.cli: . 0 i' was worth six nr! i 11-. Tluu i-omer «anted mom. v "!! 1::' b ;•] if .1; his feel. -'lore i; moth, r instance 5 , - i - - -l ' i.p " t Dliil v Til re is an i-hilld in t! e P.i.-ii'ie v. h'ch we, ill- oroDer'v I' a lii hi in S\ dn,-v. 1 mi, iie( m:- h . ~ d io t'leifi (bi|\ a f"v, c( -0:111111 t r < - \vh ell U '.lihl not v. !.| in ":-h profit - "'"•v. <-•■ : - so tlicv -old I'revioos , , ■ | s-de, the < .-11 > t: I i 11 of on., of tie ir s;>, : i'l •'"ho mors h :d v sited tie- island, pi- 1.-

(d up a large roe's, and brought '? home for some rtuison or other. rock was used to keep open the OBite door on warm days. One day a man from Sydney I niv« isity nearly fell over the rock, picked it up', and lo iked at it. " Where .lid you gvt- ibis from r" he inquired, and < n being told said. " Why, 1 think it is phosphate." And so it proved tho r"chest phosphate the world had ever kiiou 11. And the linn v. ho had -<>ld the island for a irifling few hundred pounds had had in their pt-M'vdon an i.slnrul that contained some thirty or forty million tons of phosphate, each ton north C2. but they did not know -t Thev were asleep on ii. looking at the list of self-made n> 1. 10-da.y, you would lie surprised at t'"o number o, shop assistants, office- hoy-;, mechanics, and other workers in humbio robs who have made mi'ltor.-;

Every rich mail in America was an office b iv. from Carnegie downward; . The secret of success is no sc ret at all. Will a man pay the price <>f ees» ? That is the point. There is only one cTtainty —hard work, self-sicii-lice, and -ervice for others.