PUBLISHER'S CHAT.
John Wanamaker, (he famous American store proprietor, with perhaps the biggest retail business in the world, reckons that to cease advertising \a to practically cease business. He says, though: 'To make a success of advertising one must be prepared to stick lo it like a barnacle to a ship's bottom,. .... Advertising doesn't jerk; it pulls; but the pull is steady; it increases day by day and year by year until tttxertsan irresistible power."
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Bibliographic details
Pukekohe & Waiuku Times, Volume 1, Issue 58, 10 January 1913, Page 2
Word Count
75PUBLISHER'S CHAT. Pukekohe & Waiuku Times, Volume 1, Issue 58, 10 January 1913, Page 2
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Acknowledgements
This newspaper was digitised in partnership with Auckland Libraries.
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