“GOODWILL.”
“The glib use of the expression ‘goodwill’ avails us nothing. It is more often than not Used as a spellbinder and has lost much of its real meaning by the animadversion aroused through an exorbitant figure being ascribed to its value in company prospectuses,” says the “Cot Accountant.” “The goodwill of the majority of businesses, when capitalised, far exceeds the value of the profits for whatever period used as an indication of the prosperity of the undertaking, but when it is assessed at a figure out of all proportion to earnings of the concern it ceases td" convey its true meaning. So it is when the phrase is loosely bandied about in connection with its application to industry. We need the reminder that ‘working an enduring co-operation must be grounded in knowledge,’ and the first requirement Is that we rightly appraise the meaning of the terms we employ and to use our good sense in honestly facing the problems which confront us. The second requirement is that we must see to it when the knowledge is properly assimilated, thta we have, as the Lancashire men say, ‘the wit to use it.”’
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/PUP19290613.2.9.4
Bibliographic details
Putaruru Press, Volume VII, Issue 292, 13 June 1929, Page 8
Word Count
192“GOODWILL.” Putaruru Press, Volume VII, Issue 292, 13 June 1929, Page 8
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