USED GAR PROBLEM.

Putaruru Press, Volume VI, Issue 242, 21 June 1928, Page 7

USED GAR PROBLEM.

FIELD FOR SALESMEN. From Motor Cycles to Cars. (By Motus) With the advent of vastly-improved models in the light car field a great problem confronts car salesmen. Owners of old models are eager to quit in order to permit of the purchase of the latest designs, but it is becoming increasingly difficult to secure buyers for used cars in face of the competition of the more up-to-date vehicles various manufacturers are now marketing. The situation is one calling for a display of initiative, and salesmen gifted with originality. In short, a new field must be found. Where is it to be discovered?

The writer, an old motor cyclist,, is of the opinion that something can be done among the young fellows who ordinarily go in for motor cycles. It should not be difficult to enlighten the young men in regard to the very much superior qualities of the car as against the cycle. No matter how good a motor cycle may be, it is certainly not an all-weather machine. In wet and cold weather the cycle gives a comfortless ride, and at night it is trying and decidedly risky. The Defence Department found that nightriding broke up both the machines and the men, and abandoned the cycle. In regard to reliability, although motor cycles are much fewer in numbers than are cars, one will pass more broken-down motor cycles on a tour than cars that are held up. In respect to finance, a mechanic-ally-good used car at £6O or £7O is a far better investment than a new motor cycle and side-chair at £l6O or £l7O, and there should not be a great deal of difference in upkeep in proportion to the service rendered. The .car is also a much better vehicle for the lady and receptacle for the luggage than is any side-chair, and this should be a very powerful appeal. - Undoubtedly there is a new field awaiting exploitation, and it is up to salesmen to make the most of it, and thus advance their own and their principals’ interests.