INSTALMENT-SELLING.
AN AMERICAN INVESTIGATION.
About 18 months ago Professor Edwin R. A. Seligman, of Columbia University, U.S.A., undertook the most exhaustive study ever made of instalment selling.
His conclusions, recently made public, are that instalment selling is not only a sound method of financing the distribution of merchandise, but it has proved to be one of the most potent factors in creating the great prosperity of the United States, and one which has increased production, stabilised output, reduced production cost, and increased purchasing power throughout the entire nation. As related to the automobile industry, the soundness of such financing and its effect is obvious. To quote Professor Seligman: “ If every motor car buyer had been obliged to accumulate enough cash to pay the entire purchase price before beginning to enjoy the use of a car I doubt if there would now be even 1,000,000 cars in use; and certainly no such stimulation of the country’s prosperity as has resulted from the growth of the automobile industry could have been possible.”
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Putaruru Press, Volume VI, Issue 229, 22 March 1928, Page 2
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170INSTALMENT-SELLING. Putaruru Press, Volume VI, Issue 229, 22 March 1928, Page 2
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