The Telephone. PUBLISHED EVERY MORNING. GISBORNE, THURSDAY, MARCH 6, 1884. OURSELVES.

Poverty Bay Standard, Volume I, Issue 84, 6 March 1884, Page 2

The Telephone. PUBLISHED EVERY MORNING. GISBORNE, THURSDAY, MARCH 6, 1884. OURSELVES.

“ Experiencia docet ” is in our case fully exemplified. Our experience for the last three mouths in running a morning daily paper in Gisborne does not pay, and we have the choice of three courses—to continue as a daily morning, at a heavy pecuniary loss ; to change to an evening paper; or revert to a tri-weekly issue. To continue the first course for the benefit of the public, at a private pecuniary loss, would but render us subject to and also deserving of jeer and ridicule, and we might in the end take for our motto, “ Experiencin' stultorum magestra," as certainly fools we should be. To adopt the second course we are, for many reasons, restrained from doiug, seeing no sufficient reason to place ourselves in direct opposition to our evening contemporary, whereby both must inevitably suffer, the public being the gainers, the proprietors the losers; and we do not hesitate in saying that our contemporary is fulfilling its public duties ably and well, and, as we do not belong to the “dog-in-the-manger” class, “so mote it be.” The third and last course is the one we adopt, and, after our next issue, shall, for the present at least, revert to a tri weekly issue, and publish on Tuesdays, Thursdays, and Saturdays; but we shall in the course of a few mouths re-issue as a daily. In making the present change we shall make up in matters of interest the deficiency in the numbers of issue. To the uninitiated the gradation of cost in running the various classes of newspapers is unknown. A daily morning is the most expensive, and at least double that of an evening paper. It is no doubt a pleasant and comfortable thing to indulge in the perusal’ of one’s morning paper during a leisurelyeaten breakfast, but few are aware that the workers on that comparatively brief sheet ftlve labored from twilight till daylight—toilers who turn night into day.