TO ALL AND SUNDRY.

Poverty Bay Standard, Volume XI, Issue 1327, 10 July 1883, Page 3

TO ALL AND SUNDRY.

THE way in which the constant repetition in advertising ensures success is illustrated by the following “ advertisometer,” which points its own moral: — Ist time—The first time a man looks at an advertisement he hardly sees it. 2nd time—Takes a passing glance at it. 3rd time—ls dimly conscious of its presence, and reads the heading. 4th time—Remembers having seen something like it before. sth time—Half reads it. 6th time—Turns up his nose at it, and faintly utters •• bosh. ” 7th time—Reads it all through 11 just for the fun of the thing,” and then says “it sounds fair enough.” Bth time—Exclaims “Here’s that confounded thing again !” Sth time—Wonders if there’s really anything in it. 10th time—Thinks it might bo of some advantage. 11th time—Fancies his friend Jones might be able to tell him something about it. 12th time—Wonders how the advertiser can make it pay. 13th time—Rather thinks it must be good. 14th time—Fancies it is just what he was wanting a couple of months ago. 15th time—Resolves to try it as soon as he can afford it. 16th time—Looks at the address, and takes a note of it. 17th time—ls tantalised to think he can hardly spare the money. 18th time—ls painfully reminded how much he needs that particularly excellent article. 13th time—Counts his spare cash to see how much ho would have left if he bought it. 20th time—Can stand it no longer. Orders the article at once. —Opotiki Herald.