The Standard. WEDNESDAY, JANUARY 7, 1874. OURSELVES.

Poverty Bay Standard, Volume II, Issue 119, 7 January 1874, Page 2

The Standard.

WEDNESDAY, JANUARY 7, 1874. OURSELVES.

** Wo shall sell to no man justice or right: We shall deny to no man justice or right: 'A u shall defer to no man justice or right.”

By a reference to our advertizing columns, it will be ween that on Saturday next we purpose giving effect to a plan which we have had in contemplation for some time past, namely to issue the Standard thrice a week instead of twice a week as hitherto, and at the reduced price of twopence.

This is. the arrangement which we foreshadowed some time since, in making known to our customers, through our columns, that we were not insensible to the continued and steadily-increasing support given to this journal, and indeed, to the printing business generally. Our rca-son for making these alterations, 0 to be found in their necessity.

When we Boated the Poverty Bay Standard some 15 months since as a weekly issue, we were guided by what we deemed a prudent knowledge of what. Ihe wants of the district, in this direction, were likely to be limited to for some time to corne ; and we “ cut our coat according to our cloth.” Ihe experience of the first quarter told us plai'ilv th.,ar a little increase of space was demanded, but not so much that as a greater frequency of publication. Consequently, on the Ist January, 1873 we commenced to issue twice a week, since which time to the closing period of the past year, we have carefully noted an increased demand for extra accommodation. This, however, not so much for the insertion of showy advertisements,—-which while they answer their purpose of deceiving the public, are, in most instances, not paid for in full,—as for securing a more rapid interchange of thought and action.

Again, we have made a. promise (which we are but fulfilling in carrying these arrangements into effect) that, so soon as circumstances warranted, it would be our desire and aim to give the public the benefit of our experience, and make such sacrifices in the public' interest, as are compatible with the requirements of the district, and the principles of honest trading. It has been our firm conviction all along that it is not so much a large paper —containing extracts of matter clipped from weekly periodicals which find their way into most people’s houses,—that is wanted, in a small district so much as one that, while it wields the baton of an unflinching advocacy, aims at reducing the vacuum, between the dates of its appearance, to such a minimum as is best suited to the public requirements. Nor have we any reason to alter that conviction now. ’ The history of other journals, added to that of our own, bears us out in this respect. Hence it is that we find the penny and twopenny morning and evening papers, are more extensively patronized than those issued less often, and the former of these again more so than the latter. Besides these, all business which represents money requires to be turned over as quickly as possible. “ Small profits and quick returns,” is a sound trade maxim. The ever-changing conditions of our commercial relations towards each other are such as to require as constant a flow of publicity as can be secured. They also require that the most essential form of advertizing, which cannot be looked upon but as a necessary tax, should be made as attractive and economical as possible. To this end. then, we have decided to take one more step in that direction, and to requite all in our power, the measure of public support it has been our good fortune to have had bestowed upon us, by enlarging the size of our sheet, increasing the frequency of its issue, and decreasing our prices. Therefore we leave our new venture to the reward of its own merits, confident in our “ vanity that the fact of a sheet of the size of the “Standard being published in Gis- “ borne ” THREE TIMES A \» EEK, will have exactly the desired effect, we. in common with all well-wisbees of the district, aim at.

We are sorry to have to bring our youthful contemporary to book, so soon after his first appearance, but the obliquities of truth (p itting it mildly) indulged in by him on the very morning of his birth, shews that his “large journalistic experience has not taught him that reverence for moral obligation which is the characteristic of gentlemen, if not of Editors, generally. The Editor of the Poverty Bay Herald is responsible for the following in his issue of Monday last, the italics are our own “ IF our undertaking fails to be attended with success, it will not be owing to any lack of good wishes for it on the part of our fellow settlers. They appear to be, one and all, so far as we hare had opportunities of judging, •’’■'■mlv.and eordial]ydes'i’ WJS tbe new th* favoring

Now we can assure our aspiring frien ! th i if this i< i» specimen of the sla'isiicul veracity with which he intends to buil I up his popularity, we shall be put under the necessity qf correcting him. At the game time it is very possible, that, M “the proprietors are con stently receiving a klirions t > thoir stock of printing” impudence, from Napier, we shall be treated with diurnal doses of those teapot naggings which have so largely contribute ! to t heir success (?) in that province; but it is notour intention to take any furl her notice of them than is due to truth and our own self-respect The Editor, his manager, and one of the proprietors before them, have canvassed th • whole of this district some half-dozen times, and, supported by the results contained in their first issue, we unequivocally deny the facts as stated. Our contemporary may remark, if he likes, that, it. is not “ without reason” that the settlers should “put themselves out of the way” in the interests of the Herald-, that’s his very natural, but tolerably egotist i<-al opinion of himself. But when he states that they “ appear ”—a very musty, qualification, indeed—“ to be, one and all, warmly and cordially ” overflowing with joy at his coining, we say again that he states that which is not correct. To say that one, two, if not the three of solicitors for custom for the Herald have met with rebuffs in some instances, during their pilgrimages, would barely describe the positive smi'ibtny which they have experienced in most others, through unseemly importunating t heir necessities wit h a thrice told supplication. We defy our contemporary I o deny I his. The reverse of this fluttering picture is the correct view to take, which we also state, fearless of contradiction. The settlers, exc.-pting the few we have chastized, are in a large majority in our favor, and they not only look upon the advent of the Herald here as being accompanied with a most inappropriate flourish of trumpets, but they freely say so. The Herald has as much right here as the Standard has, anti, so far, we have had no reason to complain ; but. our contemporary must see by this time that the support he gets is due more to importunity, than a wish to give him a “warm and cordial” support—in short that lie is trading on a sufferance grudgingly bestowed. Our contemporary has already evinced n little of the gloom of disappointment which clouds the brilliant prospects held out to him by the insignificant few who, for purposes of their own, have inveigled him here ; and his weakness has enabled us to read the true motive of his coming. He places factious “ opposition ” in the room of trade “ competition and the way in which the start has been effected, gives up all hopes of our running evenly in the race../Nothing would have given us greater pleasure than to have worked out the best interests of this side by side with the Herald, agreeing even in our differences ; but, from what the Editor states himself, and, assuming that he is aware of what is done in his stead, we can only say, that as the gauntlet is down, we have chivalry enough to take it up. ~