SENSATIONAL ADVERTISING IN LONDON.
For some time past advertising has been carried on in London after a fashion hardly surpassed by that of America itsself. All previous efforts in the adver 'Using.line must, however, pale before the expedients recently resorted to by .a popular London, theatrical manager. The latter recently produced a comedy called “ Fourteen Days ” at the Criterion Theatre. By way of publishing the fact ho retained the services of a string of “sandwich men,” who, dressed as convicts, paraded the streets accompanied by 7 a warder in full uniform, and armed with a gun. The idea was a success, but it resulted in some of the crowded city streets becoming almost impassable. The people thought the men were veritable convicts, and stared at them just as the manager wanted them to stare. The illusion did not last. Each man bore the legend across his chest in bold type “ Fourteen Days.” With another set of sandwich men, dressed ?s “ moths ” (the title of another London comedy), and a few more as “ mothers-in-law ” (the title of a third drama), the streets would be blocked and all traffic suspended.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/PATM18820731.2.17
Bibliographic details
Patea Mail, 31 July 1882, Page 4
Word Count
188SENSATIONAL ADVERTISING IN LONDON. Patea Mail, 31 July 1882, Page 4
Using This Item
No known copyright (New Zealand)
To the best of the National Library of New Zealand’s knowledge, under New Zealand law, there is no copyright in this item in New Zealand.
You can copy this item, share it, and post it on a blog or website. It can be modified, remixed and built upon. It can be used commercially. If reproducing this item, it is helpful to include the source.
For further information please refer to the Copyright guide.
Log in