Page 4 Advertisements Column 5

Patea Mail, 24 February 1881, Page 4

ESTABLISHED 1857. ———o Christmas and New Year, 1880-1. VISITORS TO WANGANUI During the holidays SHOULD CALL AND MAKE THEIR PURCHASES At Peter Bell s. GRAND CHRISTMAS AND NEW YEAR ANNUAL GIFT SALE II! ** BARGAINS 1 SPEC IA L BARGAINS!! Are now to be had in Clothing, Drapery, Millinery and Hosiery. The Sale will be continued FOR FOUR WEEKS. AT VICTORIA HOUSE. I Peter Bells GRAND ANNUAL EXPOSITION AND GIFT SALE.

Shipping. STEAM TO LONDON. ORIENT LINE. The following steamships, belonging to the Orient Steam Navigation Company (Limited), and the Pacific Steam Navigation Company, will leave Melbourne at the undermentioned dates for Adelaide and London, via the Suez Canal and Naples:— Keg. Tons. John Elder 4152... sailed Cuzco 3847... sailed Aconcagua 4112... March 11 Orient 5386... March 25 Cotopaxi 4028... April 8 Lusitania 3828... April 22 Liguria....! 4666... May 6 Potosi 4219... May 20 Garonne 3876... June 3 Chimborazo 3847... June 17 And the service will be maintained by succeeding steamers at intervals of a fortnight. Fares to London, £l6 to £6O guineas ; Suez Canal dues, 8s in addition. Passages granted in Melbourne by BRIGHT BROS, and CO. Messrs, shaw, savill, and COMPANY, AND ALBION SHIPPING COMPANY’S LINE OF SHIPS. FOR LONDON. Arrangements have been made for the despatch of ships arc of the highest class, celebrated for the rapid passages between the Colony and London, as well as for the first-rate condition in which their cargoes are delivered. The passenger accommodation is unsurpassed ; every convenience and ventilation thoroughly provided. The dietary scale is most liberal for all classes of passengers. For further particulars as to rates of freights and passage-money, apply to THE NATIONAL M. & A. COMPANY. LIMITED, (John Inglis, Agent, Christchurch,) EDWARDS, BENNETT & CO., Or to DADGETHY, NICHOLS & CO. Christchurch and Lyttloton THE mistake many Advertisers make is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not mean a loss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, aud a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, lie can show the increased value of the article advertised, and.also of the goodwill of his business. Some business-men lose sight of this fact.- — Advertisers' Manual. MANUTAHI Agent for the Mail, Mr Foreman, who will receive orders for Papers and Advertisements.