Page 4 Advertisements Column 4

Patea Mail, 12 February 1881, Page 4

Shipping. A QTE A M TO LONDON. O ORIENT LINE. The following steamships, belonging to the Orient Steam Navigation Company (Limited), and the Pacific Steam Navigation Company, will leave Melbourne at the undermentioned dates for Adelaide and London, via, the Suez Canal and Naples:— succeeding steamers at intervals of a fortnight. Fares to London, £l6 to £6O guineas ; Suez Canal dues, 8s in addition. Passages granted in Melbourne by BRIGHT BROS, and CO. rjlO RRES STRAITS LINE Steam to Europe, India, China, Japan, and all Queensland Ports One of the Company’s steamers leaves Sydney every four ■weeks for Singapore and Hong Kong under mail contract, connecting at Singapore with the P. and 0. Co. and Messageries Maritimes steamers for India and Europe (Via Suez). Passengers booked at through rates to Queensland, Europe, and Eastern Ports. Tea and other cargo booked in Hong Kong at through rates to all New Zealand Ports fortranshipment to Union Company’s steamers. Sydney. All information can be obtained from BRIGHT BROS. & CO., Dunedin, General Agents fer New Zealand ; Or, UNION S.S. COMPANY, Wellington. THE mistake many Advertisers make is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of onl)' £2O for the first year. Undoubtedly this does not mean a loss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers' Manual. MANUTAHI Agent for the Mall, Mr Foreman, who will receive orders for Papers and Advertisements.