Page 4 Advertisements Column 5

Patea Mail, 25 November 1880, Page 4

THE mistake many Advertisers make is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not mean a loss of £BO, but it moans a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers' Manual. s T EAM TO LONDON ORIENT LINE. The following steamships, belonging to the Orient Steam Navigation Company (Limited), and the Pacilic Steam Navigation Company, will leave Melbourne at the undermentioned dates for Adelaide and London, via the Suez Canal and Naples:— Beg. Tons, Orient 5386... sailed Cotopaxi 4028... sailed Lusitania 3828... N0v.30 Liguria 4666... Dec. 14 Potosi 4219... Dec. 28 Chimborazo 3847... Jan. 11 John Elder 4152... Jan. 25 Garonne 3876... Feb. 8 Cuzco 3847... Feb, 22 And the service will be maintained by succeeding steamers at intervals of a fortnight. Fares to London, £l6 to£6o guineas ; Suez Canal dues, 8s in addition. Passages granted in Melbourne by BRIGHT BROS, and CO. rjTORRES STRAITS LINE Steam to Europe, India, China, Japan, and all Queensland Ports One of the Company’s steamers leaves Sydney every four weeks for Singapore and Hong Kong under mail contract, connecting at Singapore with the P. and O. Co. and Messageries Maritimes steamers for India and Europe (Via Suez). Passengers booked at through rates to Queensland, Europe, and Eastern Ports. Tea and other cargo booked in Hong Kong at through rates to all New Zealand Portsfortranshipment to Union Company’s steamers. Sydney. All information can be obtained from BRIGHT BROS. & CO., Dunedin, General Agents for New Zealand ; Or, UNION S.S. COMPANY, Wellington. JSuPERIOP v J^RINTING EXECUTED WITH NEATNESS AND SPEED AT THE County ZVXail Office. ECONOMY, STYLE, & DESPATCH. LET your Advertisement appear in the best established and most influential journals, if you wish to gain success, and Advertise persistently. False notions of economy in Advertising are sure to produce failure ; but economy wisely followed up by avoiding worthless and giving a reasonable price to established fwili 'attmnj for you the end desired.—Advertisers' Manual.