Page 1 Advertisements Column 7

Patea Mail, 21 October 1880, Page 1

Racing. P ATEA DISTRICT JOCKEY CLUB RACES. SPRING MEETING. To be run on the course at Carlyle on FRIDAY, NOVEMBER 19th, 1880. Stewards : R. E. Mcßae F. M. Chapman H. G. Morecroft J. A. C. Croft D. Symes A. Gower D. Powdrell. Judge: Major Turner. Starter : John Burke. Clerk of the Scales: S. Taplin. Clerk of the Course ; 11. I. Davis. Handigappers : Stewards. Ilex. Treasurer : A. C. Croft. Box. Secretary : W. Cowern. PROGRAMME. Handicap Hurdle Race of 20 sovs. Distance 2 miles. Nomination 1 sov ; acceptance 1 sov. Hack Hurdle Race of 5 sovs. Onco round and a distance. Entrance 1 sov., at the post. Patea Derry of 100 sovs. Closed with six entries. Acceptance 5 sovs., night of general entry. Railway Handicap of 25 sovs. Distance 11-miles. Nomination 1 sov.; acceptance 1 sov. Wool iside Sires Cur of 25 sovs. Distance \ mile. Closed with three entries. Acceptance 2 sovs., night of general entry. Hack Race of 5 sovs. Once round. Entrance 1 sov., at the post. Maiden Plate of 20 sovs. 1 : [ miles. Entrance 2 sovs. Forged Handicap, 15 sovs. Once round. Entrance 1 sov., optional to losers. Nominations for Hurdle and Railway Handicaps to be made on or before Saturday, October 16tli, at 8 p.m., at the Hon. Secretary’s office, Patea, and Acceptances on or before 8 p.m., November Gth. Weights published in Patea Mail of October 21st. General Entries, to contain all usual information, to be made on or before Nov. 6tii, at 8 p.m. Owing to financial difficulties tbs Club regrets the smallness of the stakes now offered, but trusts that the liberality of the public will warrant their increase. The rules of the Club will be strictly adhered to. By order. W. COWERN, Hon. Sec. Insurance Directory. UNION Fire and Marine Insurance Co. of New Zealand. Patea : S. Taplin; CAPITAL ... £2,000,000. FIRE DEPARTMENT: tNSURANCES effected on DwellingX houses or the contents thereof, Stores, Hotels, and every other description of Insurable Property. MARINE DEPARTMENT: Wool, Merchandise, Hulls of Ships or Steamers. All Insurances effected at Current Rates. SAMUEL TAPLIN, Agent. N EW ZEALAND INSURANCE Co. Fire and Marine. CAPITAL ... £1,100,000. THE above Company is prepared to undertake Fire and Marine Risks the Lowest Current Rates. D. M. HARRIS, 62tc Agent, Cadylc. ■VTATIONAL Insurance Company takes .Li all Fire risks. Head office, Christchurch ; numerous branches COLONIAL Insurance Co. of Now Zealand. Fire and Marine Risks. IMPERIAL Fire Insurance Co. of London. Established 1802. ROYAL Insurance Co Fire risks at low premium. SOUTH British Fire and Marine Insurance Co., unlimited liability. ill ANS ATLANTIC Fire Insurance Co of Hamburg. Over 700 agencies. THE mistake many Advertisers make is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly this does not mean a loss of £BO, but it means a return of £2O per cent upon capital invested ; for the business is there, and will remain if properly looked after, and a second year’s Advertising will most certainly increase the profit on the full capital to 30 or 40 per cent. As a set-off to these expenses in the capital account of the enterprising business-man, he can show the increased value of the article advertised, and also of the goodwill of his business. Some business-men lose sight of this fact.— Advertisers' Manual.