Page 4 Advertisements Column 1

Patea Mail, 30 September 1880, Page 4

DIBECTOBY OF BUSINESSES AD]'ERTJSED IN THE MAIL. A UCTIONEERS—--\v. Cowern, Patca "W. Dale, Patca Freeman I>. Jackson, Wanganui W. Murray Thomson, Hawcra Dwan and Co., Wellington Matson and Co., Cliristchurch Ackland, Campbell, & Co., Ch’chrch T. K. Macdonald & Co., Wellington M. 1?. Miller, Kapicr Bauchopc & King, Now Plymouth ‘ W. Courtney, New Plymouth TDAREISTERS, Solicitors— G. D. Hamerton, Patea E. if. Ward, Patca H. 11. Farrington, Hawcra X> LACK SMITHS — AJ ' McCarty and Hunger, Patca Williams Brothers, Coach Factory BOOT and Shoe Makers — E. M. Kirk, Patca TJREWERS and Bottlers— Gibbons and Co., Patca TJUTCHERS—GowIand, Adamson, & Co,, Patca / Williams Brothers, Patca Factory /COMMISSION Agents, See., J, and H. Chadwick, Patca Eyton and Pringle, Patca E, C. Horner, Patca G. Y. Bate, Hawcra W. Dale, Patca J. Kirton, Wellington F. P. Fookes, Waverlcy F. E. Jackson, Wanganui H. F. Mason, Waverlcy TVRAPERS, Silk Mercers— Adams, Cardigan House Peter Bell, Wanganui Skelley and Coy., Broadway House J. F. Schultze, Patca C. E. Skelley, Waverlcy. Hallenstcin Bros., Patca Dining rooms J. J. O’Dca, Patca Pier Dentists visiting the district—Mr Crosse, from Wanganui Mr Greenwood, from Wanganui TjMREWOOD mill at Patea— J. Lett, Meredith street XpUENITUKE manufacturers H. A. Arthur, Patca Guthrie and Earnach, wholesale XTOTELS which file the Mail Sec list advertised. INSURANCE Agents— Eyton and Pringle Fookes, Waverlcy Horner, Patca D. M. Hams, Patea S. Taplin, Patca Bate, Hawcra Jackson, Wanganui T I VERY and Bait Stables — E. Brskine, Patca IVT ONEY lent on security by •f-*-*- H. E. P. Adams, Patea G. D. Hamerton, Patea PAINTERS & Decorators — A. Catanach, Waverlcy W. Dixon, Patca STOREKEEPERS, etc., etc., S. Taplin. Patca J. Leo, Waverlcy J, Davidson, Hawcra Fisher, Waitotara rpAILORS and Habit-makers B. A. Adams, Patca Skelley and Company, Patca Huxley, Lambton Quay, Wellington MAP OP PATEA COUNTY. ON SALE at the Patea Office of the Mail, a now MAP of PATEA COUNTY, from a Special Survey just completed; showing the Numbers and Areas of Surveyed Lands, with Townships, Reserves, &c. Plain Copies, large size, 7s 6d. Coloured Map, showing Boundaries of Road - Districts, 12s 6d. May be seen at the Mail Office, Patea. THE mistake many Advertisers make ■ is to place their advertising expenses to current account instead of to capital account. Suppose a yearly expenditure of £IOO in Advertising produces a net profit of only £2O for the first year. Undoubtedly > this does.not mean a loss of £Bo^'but it means a return of £2O per cent upon capital invested ; for the business is there,-.and..will remain if properly looked after,-/and a second year’s Advertising will i most certainly increase the profit'on the full capital to 30; or 40 per cent. As a set-off to these expenses in, the capital account of the enterprising business-man, ho can. show the increased value of the ,article advertised, and also of the, goodwilljof , bis business. Some busmestj-jmep, , — Advertisers', Manual. .